In contrast, a solid cleansing bar is ideal to travel with as it takes less space, won’t spill or leak in our suitcase and can function as a multi-tasking product to wash face, body and even hair.
It’s a precious resource at the outset and, once in liquid formulations, it requires specific packaging – which is not always recyclable or biodegradable – to prevent leakage and spills and to prevent air and contaminants entering the product. Some consumers feel that buying a product with a high water content makes no sense. It’s common knowledge now that a liquid cleanser like a shampoo or soap can contain as much as 80 percent or more water. This is interesting given that the making of solid cosmetics, such as some early forms of soap, date back to ancient times. With sustainability weighing heavily on the minds of beauty consumers and with cosmetics brands wanting to do the right thing by the environment, the age of the solid beauty product has truly dawned. Thought of in the past mostly as handmade cosmetics to gift friends, solid cleansing bars, like the one we offer a formulation for in this post, were typically considered less sensorial, less attractive and less high performance than emulsion-based – and therefore water-rich – cosmetics.īut, that need not be the case as our solid cleansing bar formulation shows. Solid cosmetics are increasingly likely therefore to be on the natural formulator’s radar. Beauty brands are responding to consumer demands for personal care that sustains the planet’s resources rather than depleting or burdening them. Solid cleansing bars formulated with little or no water and sold ‘naked’ with the minimum of packaging are on the rise.
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